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Coaching from the cloud: Berlin start-up banks on IT from the Open Telekom Cloud

Open Telekom Cloud: Coachimo On coachimo.de, customers get an overview of the qualifications, ratings and prices of the coaches near them with a click of the mouse.

“The Deutsche Telekom brand has a very good reputation, which promotes trust. And trust is one of the most important factors in the field of coaching.” – Jennifer Meister, founder of start-up Coachimo

Who do you turn to when you need application coaching? And what about if your own computer skills are not up to scratch? A few years ago, Jennifer Meister and Katja Manger from Berlin faced the same problem: there was no effective method of finding a qualified coach in a short space of time – regardless of specialist field. “We found that there were countless experts and coaches on the Internet. But it is far too laborious to sift through and assess all of them in a short period of time,” says Jennifer Meister. “We wanted to create a platform that lists experts and connects them with users.” No sooner said than done.

Jennifer Meister and Katja Manger founded a platform that connects coaches and experts with potential customers. Jennifer Meister and Katja Manger founded a platform that connects coaches and experts with potential customers.

Online marketing manager Meister and IT project manager Manger founded the start-up Coachimo at the end of 2014. The Internet portal brings coaches and experts together with potential customers, quickly and easily. In turn, customers receive a quick overview at the click of a mouse. “This makes coaches nearby easy to find,” says Manger. “Arranged according the field, with detailed information, prices and ratings.”

Complete IT from the Open Telekom Cloud Telekom Cloud

To keep the development and operating costs as calculable as possible at the start of their careers as entrepreneurs, the founders banked on IT from the public cloud. Chief Technology Officer (CTO) Stephen Sullivan first of all relocated the web application to the public cloud of Amazon Web Services (AWS). “For live operation with customer data, however, AWS was not an option,” says Sullivan. “This is because German customers are extremely sensitive when it comes to data security and data protection.”

Coachimo therefore migrated its entire web portal from AWS to the Open Telekom Cloud. Today, the Berlin start-up uses two servers as well as storage space from Deutsche Telekom’s computer centres in Saxony-Anhalt. Sullivan: “We have 100 percent of our IT in the Open Telekom Cloud, nothing runs locally.” The public cloud service of Deutsche Telekom offers flexibly scalable IT resources from high-security German computer centres. Numerous certificates from independent testing authorities confirm the high level of security and data protection.

Transparency and extensive support

But data protection was not the only important factor in Coachimo’s decision-making process. “With a public cloud service, transparency is extremely important to me,” says Sullivan. “I mustn’t have the feeling that things are happening that I can’t follow.” The Open Telekom Cloud is based on the open standard OpenStack, which means that the source code is visible at any time. “We also had a person we could contact at all times, for issues such as migration,” Sullivan says. “Unfortunately, you can’t expect that from American providers like Microsoft or Amazon.”

The young company is looking to expand its service specifically to companies in the near future. “There is high demand among HR departments and consulting companies,” says Sullivan. The IT foundations for this have been laid: with the Open Telekom Cloud, the start-up is able to respond to business developments quickly and to continue its growth in the promising market.


At a glance: Coachimo and the Open Telekom Cloud


The company:
With coachimo.de, Coachimo GmbH offers an Internet platform that brings coaches and experts together with potential customers, quickly and easily. In turn, customers can get an overview of the qualifications, ratings and prices of the coaches near them with a click of the mouse. The start-up founded in 2014 is based in Berlin.

The challange:
For the website development and operation, Coachimo is banking entirely on IT from the cloud. The original provider Amazon Web Services (AWS) was unable to meet the high demands of German customers with regard to data security and data protection for Germany. AWS was therefore not an option for live operation with customer data.

The solution:
The Open Telekom Cloud on the basis of open standard OpenStack: Deutsche Telekom’s public cloud service offers flexibly scalable IT resources from high-security German computer centres. All of the data is subject to strict German data protection laws. OpenStack also guarantees a high level of transparency, as the source code is visible at any time.

The result:
The Berlin start-up uses two servers as well as storage space from Deutsche Telekom’s computer centres in Saxony-Anhalt. All of the data security and data protection requirements are fulfilled and the computing capacities are fully scalable at any time. With the Open Telekom Cloud, Coachimo has also created the IT basis to continue its growth in the promising market.


At a glance: the benefits of Open Telekom Cloud

  • Security: The data are hosted in highly secure Telekom computing centres in Germany.
  • Scalability: Computing power and memory can be ordered and set up online and adapted flexibly at any time.
  • Pricing models: We offer you flexible and fixed contractual periods as well as a combination of both models.
  • No vendor lock-in: Open Telekom Cloud is based on OpenStack, a freely available open-source standard. You can change the provider at any time.
  • Individual configuration: CPU, RAM, storage, network – you can put a package together for yourself that matches your requirements to the optimum degree.
  • IaaS for all: Open Telekom Cloud is extremely flexible and therefore suitable for companies of every size.

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