TelekomCLOUD is the new and secure route into the cloud for companies of all sizes – from individual enterprises and medium-size companies to the major corporations. In an interview with Anette Bronder, Managing Director of the Digital Division at T-Systems, we examine the key issues concerning the new cloud portal.
What gap in the market does the TelekomCLOUD portal close?
Anette Bronder: Secure and flexible cloud applications will play a key role in the coming years where digitization of the economy is concerned. For years Telekom has been seen as a trustworthy IT company by its clients and is repeatedly rated as a trustworthy IT company in the relevant surveys. In TelekomCLOUD, we have established a cloud portal that companies can trust. After ten years of experience in the cloud business, we are delivering the necessary quality, scalability and security for the digital requirements of German and European companies through TelekomCLOUD.
Why has Telekom developed the portal, what are the key benefits behind TelekomCLOUD?
Anette Bronder: Cloud computing is the engine driving digitization, and I am convinced that anyone who does not digitize will suffer a competitive disadvantage in the long term. In TelekomCLOUD we are not only offering customers uniform and simple access to cloud products and services but also flexibility, security, scalability and speed. In the portal, we are pooling solutions of a strong ecosystem from partnerships that have largely existed for many years but also include innovative start-ups. Here we are assembling platforms, infrastructure and software solutions from technology partners who will play a key role in digitization, especially that of small and medium-size companies. First and foremost among these solutions is our own product, Open TelekomCLOUD.
Why are small and medium-size companies in particular an important target group for TelekomCLOUD?
Anette Bronder: This is because small and medium-size companies have a tremendous potential in digitization and urgently need affordable standard solutions to remain in business on the international stage. And, as an industrialized country, Germany has important chances within international competition where topics such as the Internet of Things and Industry 4.0 are concerned. With some 1,300 world market leaders in Germany, the initial conditions are extremely favourable. This is why we wish to support small and medium-sized companies in particular during their digital transformation. Our scalable solutions from the cloud are therefore intended to ensure that small and medium-size enterprises as an economic motor continue to have optimum conditions amongst the global competition.
What is the desired objective with TelekomCLOUD?
Anette Bronder: Our aim is to become the leading cloud provider in Europe. We have laid a good foundation for this with our new portal. External analysts have just certified that through TelekomCLOUD we are providing a powerful construction set with cloud solutions at the touch of a button. In addition, Deutsche Telekom would also be particularly supporting small and medium-size enterprises strategically and tactically in the transformation of business models with the end-to-end approach and managed service expertise.
What other business applications are planned?
Anette Bronder: TelekomCLOUD is being gradually extended with the addition of new solutions involving infrastructure, platform and software as a service. Many of them will come from our major partner ecosystem. These can then definitely be offerings that compete with one another. Recently, for example, we announced our own product, the Open Telekom Cloud.
What challenges are you having to face with the introduction of TelekomCLOUD?
Anette Bronder: We wish to provide the best possible support for the digitization of the German economy. One of the biggest challenges will be supplying companies with tailor-made services from the cloud and implementing automated processes through secure end-to-end cloud solutions. This is why we are investing significantly in all-embracing platforms and have built up strong partnerships. With TelekomCLOUD, the customer obtains everything in compact and expert form from a single source. In this process, an especially large amount of effort goes into security ‘Made in Germany’: after the safe-harbour decision by the European Court of Justice, the cards have in fact been reshuffled. Yet irrespective of this, in order to comply with supreme security standards and data privacy requirements under German law, the TelekomCLOUD solutions frequently undergo extensive quality and security inspections. In the security market, too, we wish to become the number one in Europe.
As Managing Director of the Digital Division at T-Systems, what are you particularly proud of in relation to the new TelekomCLOUD?
Anette Bronder: We have brought together the platforms of Deutsche Telekom and T-Systems within one TelekomCLOUD. We have systematically devised and implemented all of this from the customer’s point of view. And the results since we went live with the platform at the beginning of November 2015 show that this works. We have already been able to achieve numerous sales without any special marketing or advertising measures. Consequently, the platform is being accepted. The main reason for this – and this makes me especially proud – is that our software, platform and infrastructure solutions, which used to be only available for major companies, can now also be used by small and medium-size firms. And this is possible at the same costs as well. The benchmark to other portals and US providers has not just been met; in terms of the security of our cloud solutions, we have set a new standard. Like our other cloud solutions, Open Telekom Cloud is provided from secure German computing centres.
What for you are the key arguments for changing to the cloud with business applications?
Anette Bronder: Companies are more flexible in the cloud and have almost unlimited scope for scaling. If, for example, we look at IT development, tests prior to the publication of applications are very important. With platforms such as AppAgile from the TelekomCLOUD, specialist departments are able to set up tried and tested software components that come from our strong partner ecosystem. They can then also test and operate applications under different conditions, without setting up their own IT infrastructure for the purpose.
With cloud solutions, companies only pay for the services and resources that they really need. At the same time, the available resources in the cloud are almost unlimited and are available practically at the touch of a button. Furthermore, in cloud applications updates are available within seconds. And other applications, like our Data Orchestration solution, which is based on a partnership with Informatica, help in synchronizing hundreds of software applications with one another that are already running simultaneously in companies today. In short: in the cloud, the question of sheer technological feasibility is playing an increasingly smaller role; the benefit for the company – time, costs, security – is setting the tone.
Which key advantage does TelekomCLOUD have compared with booking applications directly from the manufacturer?
Anette Bronder: We are independent and see ourselves as a trusted advisor. TelekomCLOUD helps companies in selecting solutions. We offer technical support and all invoices pass centrally through us. Companies do not therefore have to establish contact with every individual software supplier, instead we take care of everything centrally – regardless of how many solutions you book. Clients of TelekomCLOUD receive comprehensive customer service without any additional costs and from experts with a very good knowledge of the individual cloud solutions.
Interview with Anette Bronder to CeBIT 2016