The more that information technology (IT) and big data contribute to a company’s success and profits, the more suitable it is for providing insights into current and past operations and business development using appropriate tools such as big data analytics. Big data analytics can be used to generate weekly, daily or even hourly overviews of key performance indicators (KPIs) for management staff, taking into account information that may only have been visible in annual and quarterly reports in the past. This enables the management to take well-founded decisions that can be quickly converted into actions.